Ecommerce websites are primarily designed to accomplish a commercial purpose. With thousands of such sites popping up everyday, you need to figure out how to make your website exceptional and effective in this primary purpose. Generally, you need to ensure that your website is both search engine and human friendly. Here are five sure tips that can help you come up with an effective ecommerce website design for your online venture.
1. Customer friendly
The most important priority when designing your ecommerce website is to make it customer friendly. You want to be sure that your customers will have an easy time browsing through your website in search of your products and services. Therefore, while designing your website, keep your customers in mind. With the high level of competition in the online marketplace, you cannot afford to have frustrated customers who cannot browse your website in order to buy your products.
2. Search engine friendly
No matter how great your website is, your customers will never find it if you do not have it optimized for the search engines. Thus, during your ecommerce website design, you need to ensure that you consider the essential search engine elements. Ensure that you research and include the keywords that your customers are using to search for your products online. In addition, you need to ensure that you get it right with the meta tags.
3. Use of images
The adage a picture speaks a thousand words is very true when it comes to ecommerce website design. Being an online store, inclusion of quality pictures of your products can significantly encourage your customers to buy your products. Just like offline shoppers, online shoppers too are visual and thus prefer having the best possible view of products before making a purchase. However, while uploading the photos of your products, you need to take caution not to litter your web pages with too many photos that might lower their loading speed.
4. Easy and safe checkout process
Once a customer has decided to buy your product, you need to make it easy for him/her to pay for the purchase. Remember, the easier your checkout process is, the higher your browser to buyer conversion rate will be. The last thing you want is visitors leaving your website because they cannot figure out how to pay for your products. Apart from making your checkout easy, it is also important to ensure that customer information is safe and secure. For this, you need to get an SSL certification for your ecommerce website. Therefore, avoid situations where you have to direct your customers to third party websites to pay for your products.
5. Creating a community for your customers
Ideally, you want repeat customers to your website. To enable this, consider allowing your customers to create accounts on your site by offering them several benefits that will promote return sales. During your ecommerce website design, consider including things like allowing reviews and ratings, creating wish lists and community polls among others.
Ecommerce websites are designed with the single objective of getting a large number of people to buy your products online. As such, you should thoroughly consider both your customers and the search engines during your ecommerce website design. With a well designed website, you will attract customers and realize profit from your venture.